PRAKIT HOLDING COMPANY LIMITED

โครงการ "ปั้นฝัน SMEs"

1 Mar 2015

โครงการ "ปั้นฝัน SMEs"

View VDO >

28 May 2014

Mega Blockbuster Movies : May - Jul'14

28 May 2014

How many World Cup matches to be broadcast live on free TV : 22 or 64

28 May 2014

Ad spend in April this year was Bt9.686 billion, a decrease of 8% from the same period last year which posted Bt 10.532 billion.

9 May 2014

Over 99% of Thai people live in households with TV Based on the latest Nielsen Annual Establishment Survey from 6000 residential homes across the whole kingdom of thailand,

9 May 2014

BEC World, the broadcaster of channel 3, announced on April 21, 2014 that it would operate its existing analog TV channel and 3 new digital channels at the same time with different contents.

9 May 2014

Ad spend in the first 3 months of this year was Bt 27.114 billion, a decrease of 7.9% from the same period last year which posted Bt 29.446 billion,according to Nielsen's report. The fall is attributable mainly to the political unrest which has lasted for over 5 months now whit no solution in....

9 Apr 2014

Nielsen recently increased TV sample households from 1,500 to 1,800 effective January 1, 2014

8 Apr 2014

The following chart feature media facts and figures on population profiles, media outlets, media expenditures and media consumption habits for adults aged 15 years and older.

25 Feb 2014

" a day Bulletin " to issue sister publication " a day Bulletin Life "

17 Feb 2014

Lisa issue fortnightly instead of weekly "Lisa" one of the reputed women's magazines in Thailand has changed its issue period from every week to every fortnight starting from last month.

11 Feb 2014

Nielsen changes household in come definition for 2014

4 Feb 2014

Ad spend for full year 2013 grows merely 1% y-o-y Economic Outlook 2014 Media Outlook 2014

4 Feb 2014

According to Nielsen, out of total 23.250 million households across Thailand, about 2/3 own cable TV/satellite TV (including True Vision) in 2014. That means about 15.6 million households can watch either

16 Sep 2013

August media spend down 1.9% y-o-y Media spend in August of this year dropped to Bt10.117 billion from Bt10.312 billion in August last year, a decrease of 1.9%

16 Sep 2013

Transition of free terrestrial TV from analog to digital

16 Sep 2013

Transition of free terrestrial TV from analog to digital (Continued from issue 98)

12 Sep 2013

TV content ratings introduced The broadcasting regulator (the NBTC) on Sept 2, 2013 approved guidelines for TV content ratings (nothing to do with TV audience rating points or TARPs). They comprise 6 levels.

12 Sep 2013

The NBTC selects digital-capable TV models The National Broadcasting and Telecommunications Commission (NBTC) on August 26, 2013 approved 54 TV models with built-in digital receivers from 4 leading brands : - Panasonic : 13 models - Sony : 13 models - ....

12 Sep 2013

Digital TV auction faces delay The digital TV auction will be delayed to December 2013 or January 2014 after having postponed once from September -October 2013. So the auction process schedule is revised as follows.

12 Sep 2013

Cable/Satellite TV Penetration According to Nielsen’s Establishment Survey, over 64% of total 22 million households in Thailand own either cable or satellite TV. That means over 14.1 million households in the kingdom can watch either…

12 Sep 2013

July media spend falls 0.8% y-o-y Media spend in July of this year fell to Bt9.820 billion , a decrease of 0.8% from Bt9.895 billion in July last year. When compared with the previous month of June, it also showed a fall of 0.6%. Total media spend in the first 7 months of 2013 reached....

12 Sep 2013

Major Kantana Broadcasting Co may join in digital TV auction Major Cineplex Group is already strong at the film and entertainment contents while Kantana Group has strength in soap operas and variety shows. The company will have to seek more partners to strengthen its financial and content....

12 Sep 2013

Dec 5, 2013 set for launch of 36 digital channels The National Broadcasting and Telecommunications Commission (NBTC) set a date of December 5 for the first broadcast of 36 digital terrestrial TV channels, 24 commercial and 12 for public service. Signals of 36 digital channels will air on His....

25 Jul 2013

The Thai-version PLAYBOY magazine was relaunched on July 8, 2013. The first front-cover model is Ploy Sherman, whose picture looks pretty and clean in a beautiful posture. A magazine’s executive said Playboy magazine contains pictures of mostly Thai models who are charming, sexy and attractive.....

25 Jul 2013

The ad spend in June 2013 posted at Bt9.821 billion, a slight increase of 1.1% over June last year (9.714 billion baht), and a slight decrease of 0.4% from the previous month of May 2013 (9.859 billion baht). When it comes to the first 6 months of 2013, the ad spend reached Bt55.601 billion,....

25 Jul 2013

Channel 7 announced recently that some of its programs will have the advertising rates adjusted. Almost all programs below will have the new ad rates effective from the month of July 1 to September 30, 2013 (a period of 3 months) except for Evening Dramas which will have the new ad rates....

25 Jul 2013

The National Broadcasting and Telecommunications Commission (NBTC) said recently that the set-top box and digital TV set producers are likely to start producing the devices in late July 2013 when the licences for the digital TV network providers had been granted.

24 Jun 2013

BEC to bid for 2 digital TV channels Bangkok Entertainment Company (BEC), the operator of Channel 3 plans to establish a separate company to operate the two new commercial channels, which it aims to bid in the upcoming auction:

24 Jun 2013

Ad spend in the month of May 2013 was Bt9.756 billion, a decline of 1.9% from May 2012 which posted Bt9.946 billion, according to Nielsen’s report. However, it was 2.9% higher than the previous month of April.

24 Jun 2013

99% of households have TV set Nielsen estimated that total households in 2013 reached 22,688,000. Of these, 22,620,000 or 99.7% had at least a television set. Below is the number of TV households from 2007 to 2013, compared with total households in the same period.

24 Jun 2013

“Daily News Flash” launched “Daily News Flash” is a new application enabling Daily News readers to enjoy viewing video clip while reading the news. With AR Code “Augmented Reality” technology, the readers must have a smartphone or tablet linked with Wi-Fi signal or 3G network, ....

24 Jun 2013

NBTC sets prices for digital TV auction

24 Jun 2013

April ad spend rises 3% y-o-y The ad spend in April 2013 posted at Bt9.443 billion enjoying a growth rate of 3% when compared with April last year which recorded at Bt9.165 billion. When it comes to the ad spend in the first 4 months of 2013, the total amount reached Bt35.827 billion, an....

14 May 2013

Master Ad Plc proposes Flyover City Vision – Phase 2 After having sold Flyover City Vision – Phase 1 at prime locations (Siam, Ploenchit, On Nut, Ratchathewee, etc.) for several years, Master Ad Plc who is one of the major operators for out-of-home media has come up with new locations of....

10 May 2013

“Khor Clear” to be launched in June" The Trendleader sees that there is still opportunity to make a breakthrough with the traditional magazine, as its new “Khor Clear” magazine will lead…

10 May 2013

Ticket Major sells not only concert or talk-show tickets, which have nothing to do with media, but they also sell Bus TV and Bus Wrap which have much to do with advertisements in and around the buses respectively. Bus TV of Ticket Major is the television set installed in the touring buses, ....

10 May 2013

Q1 ad spend up merely 1.3% y-o-y The ad spend in the first quarter of 2013 just enjoyed a growth rate of 1.3% as the amount of Q1 last year of 26.019 billion baht increased to 26.357 billion baht this year. However, the monthly spending in March 2012 which was recorded at 9.748 billion baht....

10 May 2013

Channel 7 raises prices for off-prime programs Channel 7 has recently sent a letter to the advertising agency informing of the new prices for a number of its non-prime programs as follows.

10 May 2013

The National Economic and Social Development Board announced on Feb 18, 2013 that Thailand GDP in 2012 grew 6.4% from a year ago, because of the high growth (18.9%) in Q4 2012, accelerating from 0.4% growth in Q1, 4.4% in Q2 and 3.1% in Q3. High GDP growth in Q4 was not only the effect of the....

10 May 2013

English Premier League proposed As you may know, Cable Thai Holding Plc (CTH) has been awarded the rights to broadcast English Premier League (EPL) in Thailand which will start from August 2013 to May 2014 (3 seasons), here is the prices and the advertisers’ benefits proposed by the CTH - the....

10 May 2013

Feb’13 ad spend up 0.7% y-o-y, and up 5.5% from Jan’13 Last month we were disappointed with the January 2013 ad spend which declined by 1.4% from January 2012. However, this time the situation is slightly better when the ad spend in February 2013 (8.341billion baht) enjoyed 0.7% higher....

8 May 2013

Updates on the transition from analogue to digital for Terrestrial Free TV - The National Broadcasting and Telecommunications Commission (NBTC) made a plan in late 2012 for the transition of terrestrial free television from 6 analogue channels to 48 digital channels. - These 48 digital....

13 Mar 2013

Thailand Media Scene " Facts for Thought 2013" The following charts feature media facts and figures on population profiles, media outlets, media expenditures, media penetration and media consumption habits for adults aged 12 years and older. Most of the information is....

13 Mar 2013

Auction prices for digital TV proposed The National Broadcasting and Telecommunications Commission (NBTC) has roughly set the starting prices for all 24 commercial channels of digital terrestrial free television in the range from Bt500 million to Bt3 billion per licence (except for Children....

13 Mar 2013

Nielsen revises cinema advertising expenditures for 2013 and 2012 As you may have seen that cinema advertising expenditures in the past few years grew faster than most other media. Some agencies who spent advertising budgets on cinema had found that the figures reported by Nielsen rose much....

13 Mar 2013

Bangkok Governor Election on Mar 3, will increase some ad spend It is less than a week ahead that Bangkokians who are eligible to vote may have to go out to exercise their rights in the new Bangkok Governor election. The former Bangkok mayor, MR Sukhumbhand Paribatra, has also applied for....

13 Mar 2013

Ad spend in Jan’13 decreases 1.4% y-o-y Media spending in the month of January 2013 amounted to B7.871 billion, a disappointing decline by 1.4% from January 2012 which posted B7.987 billion, according to Nielsen report.

13 Mar 2013

Post Publishing to launch AR+ project on 13 March The Post Publishing Plc announced recently that it would bring its three newspapers comprising Bangkok Post, Post Today and M2F to life on the same day.

5 Feb 2013

- 11-month ad spend rises 11.4% y-o-y - Thailand Economic Outlook for 2013 - Hypermarket shopper’s behaviors - Trend of each media share - Idea to share - Media jargon

5 Feb 2013

- 3G coming soon - Number of blockbuster films to be increased in 2013 - Average Thai household earns Bt23,236 and spends Bt17,403 per month - Knowledge to share - 9-month media spending grows 8.1% - Did You Know? - Media jargon

5 Feb 2013

- Over 50% of total households have Cable/Satellite TV - Idea to share How AEC will look like? For Thailand - Free TV’s audience share - First 7-month ad spend up7.5% Cinema and In-Store key drivers - Media jargon ROS (Run-of-Spot)

5 Feb 2013

- Top 5 TV programs of each channel - Advertising Association redresses pitch fee regulations - Thailand population increases 0.31% - First 5-month ad spend up 5.2% - Did you Know? - Media jargon

5 Feb 2013

The Nation launches iSnap “iSnap” is The Nation Multimedia Group’s new digital mobile service to be launched in Thailand on February 4, 2013 as the second country after Malaysia.

5 Feb 2013

New bus-shelter ad vendor proposes prices According to our Media Flash No 140 dated November 28, 2012, JCDecaux Co has lost concession of its advertising spaces (owned by Bangkok Metropolitan Administration) to the new media vendor - 365 Co.

5 Feb 2013

Full year 2012 ad spend rises 12.4% over 2011 Ad spend in 2012 was the highest in history when it shot up to 117.76 billion baht, a steep increase of 12.4% from 104.75 billion baht last year. The jump of media spending can be attributed to the favourable economic and political atmosphere despite....

5 Feb 2013

Economic Outlook 2013 Thailand economy in 2012 is forecast to grow 5.5%, driven by…. : Increased domestic demand stimulated by the government’s tax incentive schemes for the first car buyers and first home buyers, etc.

5 Feb 2013

Merry Christmas 2013

4 Feb 2013

11-month ad spend up 11.4% (y-o-y), November rose 43% Media spending for the first 11 months of 2012 posted a growth rate of 11.4% to reach B107.831 billion rising from B97.796 billion last year. When compared with the same month last year, this year’s November grew as high as 43%,....

4 Feb 2013

JCDecaux loses concession with BMA JCDecaux has informed advertising agencies late last week that the Bangkok Metropolitan Administration (BMA) had recently announced the new bid winner for the rights to manage the advertising spaces which JCDecaux has been handling (namely Mupi, Panoramic,....

4 Feb 2013

Ch 3 announces new prices for 2013 Channel 3’s new advertising prices represent an average increase of 12%. Programs of which the prices are adjusted include primetime and off-prime. Details are as follows..

4 Feb 2013

Thairath to lower discount on ad rates Thairath, the largest-circulation newspaper in Thailand recently announced its advertising prices to be effective from 1 January 2013.

4 Feb 2013

10-month media spending up 8.8% Year-to-date (January-October 2012) media spending showed a growth rate of 8.8% to reach 97.630 billion baht, rising from 89.708 billion baht for the same 10-month period of last year.

4 Feb 2013

The US presidential election to take place tomorrow. The 6th of November, 2012 will be another important day for the American citizen as the presidential election is going to take place. Who will win in the election between President Barack Obama and the candidate Mitt Romney? People around the....

4 Feb 2013

BTS ad rates in 2013 up 10% VGI recently announced the new prices for BTS skytrains and stations’ ad spaces to be used in 2013. The rate increases range from 0%-50% varying by size, location, and position of the ad areas. The average increase is about 10%.

4 Feb 2013

Media cost increases 2012 revised Due to the recent increases in Channel 7’s commercial airtime which took effect from October 1, 2012, the average media cost increase for this year has to be revised.

4 Feb 2013

Sept’12 ad spend grows 6.5% y-o-y Total industry’s advertising expenditure for the month of Sept 2012 amounted to B9.701 billion, a rise of 6.5% over the same month last year (B9.106 billion). However, it declined by 9.8% from the previous month of Aug’12.

4 Feb 2013

Broadcasting spectra auction more complicated than 3G The National Broadcasting and Telecommunications Commission (NBTC) plans to issue licences for digital terrestrial television service operators in 1st quarter 2013. A licence would be valid for 15 years.

4 Feb 2013

2.1 GHz spectrum for 3G to be auctioned Oct 16 The National Broadcasting and Telecommunications Commission (NBTC) has set the auction date for the 3rd generation broadband cellular service (3G) on 2.1 GHz spectrum on October 16, 2012.

25 Sep 2012

The mid-year school vacation which falls on the month of October is drawing near, Major Cineplex is proposing animation movies to satisfy children when they can have time to relax and enjoy entertaining activities they like.

25 Sep 2012

Advertising expenditure in August 2012 grew significantly by 11.8% from 9.545 billion baht in August 2011 to 10.673 billion baht in August 2012, according to Nielsen’s report.

25 Sep 2012

With effect from October 2012, the advertising rates of a number of Channel 7’s programs will be increased by between 4.2% and 10%. The following shows the comparison of old prices versus new prices and % increases. The prices are for 60-second commercial time.

25 Sep 2012

Pravit Maleenon in the age of 66 found himself working too hard at his helm, so he announced on August 1, 2012 to resign from the post of Managing Director of Channel 3 citing his health problem as a reason.

25 Sep 2012

In the second quarter of 2012, Thailand GDP expanded by 4.2%, according to the report released by the Office of National Economic and Social Development Board on 20 August 2012.

23 Aug 2012

Following our Media Flash issue 118 informing that the former managing director of Channel 7, Surang Prempree who had founded Chandara 25 Co. joined hands with BEC Tero Entertainment (a subsidiary of Channel 3) a couple of months ago to produce a soap opera “Lab Luang Lorn” (ลับ....

23 Aug 2012

The month of July 2012 was the heaviest spending month so far this year at the record amount of 10.365 billion baht, an increase of 12.6% over July of last year (9.205 billion baht), according to Nielsen. However, when compared with the preceding month of June 2012 which was 10.169 billion baht,....

23 Aug 2012

Smart phone is now used widely not only for communication and other activities such as talking, chatting, sharing pictures, sending email, viewing stock movements, booking cinema tickets, photo taking, playing games, telling time, listening music, video recording, messaging, computing and so on.

23 Aug 2012

The Nation Multimedia Group has not only Krungthep Thurakit business newspaper, but will also open Krungthep Thurakit TV business channel very soon.

23 Aug 2012

The National Broadcasting and Telecommunications Commission (NBTC) or Kor Sor Tor Chor (in Thai) announced recenty that Thailand would adopt the European DVB-T2 as the digital broadcasting standard for terrestrial free television (Channels 3, 5, 7, 9, 11 and Thai PBS).

23 Aug 2012

The most-talked-about population generations tend to be Gen X and Gen Y whose ages are 35-50 and 15-35 respectively. As Gen Y comprises teenagers who are growing up to be the nation’s workforce, and young workers who are rising in positions and responsibilities, this generation is very important....

23 Aug 2012

Ad expenditure in June 2012 soared 11.4% higher than the same month last year to reach 10.117 billion baht versus 9.083 billion baht of June 2011. However the June 2012 figures was 2.2% lower than the previous month of May 2012 which posted at B10.349 billion

23 Aug 2012

The former managing director of Channel 7, Surang Prempree who founded Chandara 25 Co, will join hands with BEC Tero Entertainment, a subsidiary of Channel 3, to produce a soap opera “Lab Luang Lorn” (ลับ ลวง หลอน) to be aired on Channel 3.

26 Jun 2012

After having announced recently that it will produce its news program by using its own resources, Channel 9 has introduced more newscasting crew comprising

26 Jun 2012

Modern Nine TV Channel 9 has announced recently that its program schedule has been adjusted, i.e. 17 programs are out, 12 programs are in and 9 programs are moved to the new timeslots, effective July 1, 2012.

26 Jun 2012

Thai viewers can receive the live broadcasts of 2012 UEFA European Football Championship (Euro 2012) via the following channels.

26 Jun 2012

AEC stands for ASEAN Economic Community which comprises 10 nations in Southeast Asia. The goal of establishing AEC is to transform the region into a single market and production base with a highly competitive advantage to make it a stable and prosperous region.

31 May 2012

According to the news from AP, New York, published in the Bangkok Post of May 3, 2012, the US newspapers reported a slight increase in circulation the past year as more readers purchased digital subscriptions despite declining print circulation.

22 May 2012

Media cost increases in 2012 at least 6% Media costs in 2012 are expected to rise by at least 6% over 2011. However, there may be some media vendors lifting their rates again in the second half of the year if they see the spending exceeds the availability of their advertising spaces or even....

22 May 2012

Free TV to complete in turning from analogue to digital in 5 years The National Broadcasting and Telecommunications Commission (or Kor Sor Tor Chor) announced in mid-Feb’12 that the digital roadmap will take about 5 years to change the free TV broadcasting and reception from analogue system to....

11 May 2012

The country’s largest cinema operator, Major Cineplex Group, on May 3, 2012 opened its new Cineplex in the new giant shopping centre “Mega Bangna”, situated on the 9th kilometer of Bangna-Trat highway.

11 May 2012

Major Cineads has introduced the prices for commercial spots that are required by advertisers to be screened in the same theater as the required movie. In this way of ad booking, our commercial spots will go together with the specified movie in any theatre the movie is showing.

11 May 2012

This is just to remind those who want to try using BTS free of charge on the extension route between On Nut and Bearing stations (a total of 5 newly opened stations) to hurry up as the free service has been on offer for 9 months now and scheduled to run until 30 April only.

11 May 2012

This is in continuation from Media Flash No 104 which talks about the average monthly household income for the 6 - month period Jan - June 2011. The following shows the average monthly household expenditures by region in the same period as income, according to the survey conducted by the....

11 May 2012

Following our recent Media Flash No.103 informing that Nielsen has increased the number of TV meters (the devices for measuring the TV viewership/ratings) installed in the sample households from 1,250 to 1,550 and will become effective April 1, 2012, this issue of Media Flash will report the....

รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 26
4 May 2012
>> Download : รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 26

Annual Report 2011
5 Apr 2012
>> Download : For proxy granting
>> Download : 2012 AGM Invitation
>> Download : Proxy 2012
>> Download : Revised Independent Director

26 Mar 2012

The National Statistical Office conducted a survey on economic and social situation of the Thai households from January to June 2011 to find out how Thai people earn their money. In the first 6 months of 2011, the whole kingdom households had an average income of 23,544 baht per household per....

Shareholders meeting report
23 Mar 2012
>> Download : เอกสารการประชุมผู้ถือหุ้นสามัญประจำปี 2555 ของบริษัท ประกิต โฮลดิ้งส์ จำกัด (มหาชน)
>> Download : หนังสือมอบฉันทะ แบบ ข.
>> Download : 2012 AGM Invitation
>> Download : Proxy 2012
>> Download : แก้ไขข้อมูลกรรมการอิสระผู้รับมอบฉันทะ
>> Download : Revised Independent director for proxy granting

20 Mar 2012

Channel 7 has recently announced its advertising rates for 10 programs both in primetime and non-primetime slots. The comparison of new and old advertising rates (per minute) is as follows.

14 Mar 2012

The following charts feature media facts and figures on population profiles, media outlets, media expenditures, media penetration and media consumption habits for adults aged 12 years and older. Most of the information is expressed in graphs and figures. The source of the following data is mostly....

13 Mar 2012

Nielsen measures the TV viewership not by a face to face interview as some people think. They install the ‘TV Meter’ (a kind of TV viewership measurement tool) in 1,250 randomly selected households across all regions nationwide.

5 Mar 2012

SAWASDEE : THAI’s inflight magazine to go digital Publicitas (Thailand) Limited recently announced that it has been appointed the publisher of THAI’s inflight magazine effective from 1 January 2012.

15 Feb 2012

Media spending in Jan’12 amounted to B8.055 billion which is very close to Jan’11 (B8.049 billion), according to Nielsen report. However, there is still a tiny growth of 0.07%.

6 Feb 2012

The new advertising rates which will take effect from March 1, 2012 are for the following programs of Channel 3.

31 Jan 2012

This year’s big films will be plenty, probably no less than last year or even more. Major Cineads has recently provided rough information about some great films in Q1 and Q2 as follows.

25 Jan 2012

Bangkok Metro Networks Limited (BMNL), the advertising space vendor for the underground trains and stations, recently released the number of subway passengers in 2011 in comparison with 2010. The subway ridership in 2011 counted from inbound passengers rose 6.4% despite the flood crisis in the....

17 Jan 2012

Media spending for the whole year of 2011 posted a growth rate of 3.6% over 2010 to reach 104.64 billion baht. In 2011 spending showed growth for most months, from January to September – 9 months in a row. Only in the last three months of October, November and December the amounts....

13 Jan 2012

11-month ad spend rises 5.4% y-o-y

9 Jan 2012

The complimentary service period for the BTS Sukhumvit Line Extension between On Nut station and Bearing station is extended until 30th April 2012.

4 Jan 2012

Workpoint Entertainment, one of the leading TV program producers, recently confirmed that a number of its major programs on Ch 7 would be moved to the new airtime slots on Ch 3 and Ch 5, effective January 2012.

27 Dec 2011

Channel 7 managing director Surang Prempree has not been renewed the annual employment contract, which means she will hold the current position until 1st January 2012. Acting managing director is Khun Saran Virutamavongsa, director and deputy managing director of Channel 7.

29 Dec 2011

Nielsen’s definition of income classes for 2012 unchanged. Nielsen will use its definition of monthly household income classes for 2012 the same levels as this year.

13 Dec 2011

November ad spend lowest in first 11 months. Media spending in the latest month of November 2011 which saw B7.041 billion becomes the lowest among the first 11 months of this year.

6 Dec 2011

Modern 9 TV of MCOT plans to contribute to the Wisdom Society that complies with the Philosophy of Sufficiency Economy (สังคมอุดมปัญญาตามหลักเศรษฐกิจพอเพียง) in 2012 by increasing the share of self-produced edutainment shows....

1 Dec 2011

VGI Global Media, the operator for commercial spaces of BTS Skytrains and stations, announced recently that the advertising rates for some locations on BTS and stations would be increased by about 7% on average, and take effect from January 1, 2012.

24 Nov 2011

Floods impact on the 'reach' of TV. Nielsen, has set up a working team since the past few months to investigate the flood situation which could impact the TV Audience Measurement Sample Households.

25 Nov 2011

Kor Sor Tor Chor

25 Nov 2011

Average Thai household

25 Nov 2011

Preliminary results of 2010 census.

The Company authorized share capital 100,000,000 ordinary shares, 1 baht each issued and fully paid-up capital
60,000,000 ordinary shares, 1 baht each. Totally 60,000,00.00 baht.

Nature of Business
1. Holding company, invest in subsidiary and associated companies.
2. Providing media planning and buying.
3. Providing management service, finance and accounting, human resource and other services which require by
subsidiaries, associated and other companies.

Business Operation of Associated and Subsidiary Companies
• Managing and brokering various types of advertising media.
• Producing advertising materials for clients which are printed materials, TV commercials
and radio spots.

Annual Report 2014
03 April 2015
>>Download : Annual Report 2014

2015 Annual General Meeting Invitation Letter
20 March 2015
>>Download : 2015 AGM Invitation Letter
>>Download : 2014 Minute
>>Download : Profile of the candidates to be selected as new directors
>>Download : Articles of Association
>>Download : Map
>>Download : Condition
>>Download : Proxy Form B

UP DATE FOR AGM, DIVIDEND PAYMENT
20 March 2015
>>Download : UP DATE FOR AGM, DIVIDEND PAYMENT

The 28th Shareholders meeting (Pictures)
22 May 2014
>>Download : The 28th Shareholders meeting (Pictures)

Shareholders meeting report
14 May 2014

General offer to repurchase shares from shareholders for financial (Form TS-2.2)
11 Apr 2014
>>Download : General offer to repurchase shares from shareholders for financial (Form TS-2.2)

Annual Report 2013
10 Apr 2014
>>Download : Annual Report 2013

The invitation letter to the 2014 Annual General Meeting of Shareholders
28 Mar 2014
>>Download : 2014 AGM Invitation Letter
>>Download : 2013 Minite
>>Download : Profile of the candidates directors
>>Download : Articles of Association
>>Download : Map
>>Download : Condition
>>Download : 2014 Proxy Form
>>Download : List of Independent Director for proxy granting

รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 27
10 May 2013
>>Download : รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 27

Annual Report 2012
27 Mar 2013
>>Download : Annual Report 2012

The invitation letter to the 2013 Annual General Meeting of Shareholders
27 Mar 2013
>>Download : 2013 AGM Invitation Letter
>>Download : 2012 Minute
>>Download : Profile of the candidate to be selected as new directors
>>Download : Company ‘s article
>>Download : Map
>>Download : Condition
>>Download : Proxy 2013
>>Download : List of Independent Director for proxy granting

รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 26
4 May 2012
>>Download : รายงานการประชุมสามัญผู้ถือหุ้น ครั้งที่ 26

Annual Report 2011
5 Apr 2012
>>Download : For proxy granting
>>Download : 2012 AGM Invitation
>>Download : Proxy 2012
>>Download : Revised Independent Director

Shareholders meeting report
23 Mar 2012
>>Download : เอกสารการประชุมผู้ถือหุ้นสามัญประจำปี 2555 ของบริษัท ประกิต โฮลดิ้งส์ จำกัด (มหาชน)
>>Download : หนังสือมอบฉันทะ แบบ ข.
>>Download : 2012 AGM Invitation
>>Download : Proxy 2012
>>Download : แก้ไขข้อมูลกรรมการอิสระผู้รับมอบฉันทะ
>>Download : Revised Independent director for proxy granting

Annual Report
6 Dec 2011
>>Download : 2010
>>Download : 2009

Shareholders meeting report
6 Dec 2011
>>Download : รายงานการประชุมสามัญผู้ถือหุ้น ประจำปี 2554
>>Download : รายงานการประชุมสามัญผู้ถือหุ้น ประจำปี 2553

Download Annual Report
6 Dec 2011
>>Download : 2010
>>Download : 2008
>>Download : 2007
>>Download : 2006

กำหนดการประชุมสามัญประจำปีผู้ถือหุ้น ครั้งที่ 21 ประจำปี 2550
6 Dec 2011
>>Download : เอกสารหลัก
>>Download : เอกสารแนบ 1
>>Download : เอกสารแนบ 2
>>Download : เอกสารแนบ 3

For Mac users, kindly use Chrome to download files

Who We Are Our Services Clients Our Approach Media Newsletter

Who We Are

Established in 1987, 25 years media experience in Thai market.
Has enjoyed running smoothly since then , achieving USD 65 million in 2011.
One of Thailand’s top ten media agencies with second-to-none in all media connections, so we always offer better media rates to clients.
With high–caliber staff of 35.
A combination of international media know-how and local media expertise to successfully drive clients’ ROI.
Complete with media data from Nielsen.

Our Services

Development of annual media plan with comprehensive analysis and media tools.
Initiate time to time media activation.
Monthly media plan.
Monthly competitive spending/activities analysis.
Upfront negotiation/booking (buying).
Monthly TV post-buy analysis.
Media Performances report (Echo) .
Quarterly review.
Latest media news (Media Flash/Media Dynamics).

Media Updates

Media Flash:
A page of weekly update on media news , delivered every Monday or so by e-mail.

Media Dynamics:
A 4-page newsletter on media and information we deem useful for our clients , rolled out every two months.

Clients

Our Approach

Our Working Process
	Gaining a deep understanding of our clients' businesses and goals. brands and markets. consumer insights. media landscape.
	Designing integrated communication and media plans. effective budget allocation. a unifying 'big idea'. creative amplification.
	Taking the plans to market. maximize the value of clients' investment. optimize how it is spent. bring the plans to life.
	Evaluating how well we deliver communication. accountable results. buying KPIs. knowledge to improve future plans.

Lastest Update Media Flash Issue 213
Mega Blockbuster Movies : May - Jul'14

>>View | >>Download

Media Flash Issue 212
28 May 2014
How many World Cup matches to be broadcast live on free TV : 22 or 64

>>View | >>Download

Media Flash Issue 211
28 May 2014
Ad spend in April this year was Bt9.686 billion, a decrease of 8% from the same period last year which posted Bt 10.532 billion.

>>View | >>Download

Lastest Update Media Dynamic Issue 102
The following chart feature media facts and figures on population profiles, media outlets, media expenditures and....

>>View | >>Download

Media Dynamic Issue 101
4 Feb 2014
Ad spend for full year 2013 grows merely 1% y-o-y Economic Outlook 2014 Media Outlook 2014

>>View | >>Download

Media Dynamic Issue 98
16 Sep 2013
Transition of free terrestrial TV from analog to digital

>>View | >>Download

Jobs Opportunity

บริษัท ประกิตโฮลดิ้งส์ จำกัด (มหาชน) บริษัทชั้นนำทางด้านธุรกิจโฆษณา มีความประสงค์จะรับสมัครพนักงานในตำแหน่ง

สนใจส่งใบสมัคร และประวัติส่วนตัว หรือสมัครด้วยตนเองได้ที่ฝ่ายทรัพยากรบุคคล

บริษัท ประกิตโฮลดิ้งส์ จำกัด (มหาชน)
88 ซอยสุขุมวิท 62 แยก 3 ถนนสุขุมวิท แขวงบางจาก เขตพระโขนง กรุงเทพฯ 10260
โทรศัพท์ 02-715-3111 E-mail : charuwanc@prakit.com

Media Planner

Job Description

Create media strategy
Apply media data and tools to fit with strategy
Develop the media plan by co-ordinate with account service for best product and communication knowledge to come up with the right media strategy.
Determine the media budget
Analyze and review competitors spending for planning purpose.
Analyze target's media behavior for planning purpose
Implement the plan by co-ordinating with media buyers and account services team

Monitor the plan implementation and evaluate the media plan effectiveness

Expectation

Truly understand media terms and definition
Know the planning process
Able to do simple analysis of both competitors' spending and target's media behavior
Initiate new media support
Know media rate card and media information necessary for planning.

Senior Account Executive / Account Executive

Bachelor's or advanced degree in business, Marketing , Advertising or Mass com.
Experience in advertising agency or marketing fields are preferable (2-5 years)

concept

knowledgeable of branding, brand advertising or consumer marketing concepts
Have a good presentation skills and also good time management skills
Be able to work independently, be excellent team leaders and have a passion for health and beauty products
Outstanding written and oral communication skills
Superior business and negotiation skills
Good attitude, enthusiastic, hardworking and challenge lover
Ability and willingness to travel

Online Content Editor

Qualification:

- Creative, positive, like to learn new things and keep up with technology

- Strong communication skill and fluency in English is preferred

- Bachelor's degree or above in marketing, communications, or Journalism is preferable

- Minimum of 3-4 years of relevant experience

- Experience in managing online content pages & channels is a plus

- Like to spend time on internet, social networks and have outgoing lifestyle and personality

Responsible:

- For managing all online contents

- Seek new and improved ways to engage with current and future fans and customers

- Strategize and create online content and activities on/across all social media platform

- Analyze and report metrics around online posts and fan engagement to upper management

- Coordinate with offline marketing, sales and editorial and external online partnership to run content and campaign

- Competitor monitoring and analysis

Accounting Officer

- Bachelor's Degree in Accounting

- Female (Age between 20-28)

- 1 year experience or new Graduate are welcome

- Good knowledge in Microsoft office

- Dynamic, Punctual, Open mind and Hard working

Please send your resume to: chonlakorn@prakit.com

Art Director

This is an ideal opportunity for up and coming Art Director to join one of Thailand's leading multinational agencies

Bachelor's Degree in Advertising or higher in Communication Arts, Programming, Multimedia, Fine Art or any related field.
Excellent design skills and creative vision
Highly proficient in Photoshop, InDesign, Illustrator, Flash, After Effect, Premier, 3D Program, Flash Action Script, Audition, Etc. and other design programs
Have skills in Drawing, Sketching, Story Board Design, Design Workflow
Experience at least 2 years in related fields.
Ability to meet deadlines and willing to work hard
Good attitude and open your mind for new things always

Please send your resume to: chonlakorn@prakit.com

Web Developer / Programmer

คุณสมบัติ

1. วุฒิปริญญาตรีขึ้นไป สาขาคอมพิวเตอร์ หรือสาขาที่เกี่ยวข้อง อายุไม่เกิน 28 ปี
2. มีความรู้ในการออกแบบ พัฒนาเว็บไซต์ ด้วยภาษา PHP, HTML, CSS, javascript, jQuery, Actionscript 2 และ 3
3. สาทารถเขียน Hard Code ได้ และสามารถออกแบบสถาปัตยกรรม OOP
4. สามารถใช้เครื่องมือที่เกี่ยวข้องกับ Graphic ได้เช่น Photoshop, illustrator, Flash ฯลฯ
5. มีประสบการณ์ทำงานใน Advertising Agency จะรับพิจารณาเป็นพิเศษ
6. มีความรู้เเละสามารถใช้งาน Joomla และ Wordpress
7. มีความรู้ในการจัดการฐานข้อมูล การออกแบบ พัฒนาระบบบนฐานข้อมูล MySQL
8. มีความรู้ด้าน Facebook API
8. มีประสบการณ์ด้าน Web Developer หรือ Programmer อย่างน้อย 2 ปี
9. มีมนุษย์สัมพันธ์ดี และติดต่อประสานงานกับผู้ที่เกี่ยวข้องได้เป็นอย่างดี ทำงานเป็นทีม

Please send your resume to: veerakard.fcb@prakit.com

Strategic Account Planner

Strategically plan the communication and marketing plan. Consult and analyze the market and brand situation. Managing brand in term of Brand Portfolio and Brand Strategy
Conduct marketing research and develop brand strategy.

Male / Female aged between 25-35 years old.
Master Degree in Marketing, Advertising or related field
Experience in advertising agency or marketing field are preferable (2 + yrs.)
Excellent command of English & Computer Literacy
Strategic and analytic thinker
Circumspection, Teamwork with Good interpersonal & Communication skill

Please send your resume to charuwanc@prakit.com

Advertising Account Director

Leading International Advertising Agency.
Great Career Opportunity.
Fast Moving Consumer Goods Account.

Ideal opportunities for up-and-coming Account Service Managers to join one of Thailands leading multinational agencies. You will have international agency experience in Fast Moving Consumer Goods and a proven track record as a motivating leader with sound strategic skills.

Fluency in both written and spoken English is essential. For an interview in the strictest confidence please send your resume with recent photo and expected remuneration details to:

Please send your resume to charuwanc@prakit.com

Human Resources Director : info@prakit.com

Location : 88 Soi Sukhumvit 62 Section 3, Sukhumvit Road, Bangchak, Prakanong, Bangkok 10260, Thailand.
Phone : +66(2) 715 3000
Fax : +66(2) 715 3000
E-mail : info@prakit.com

View Full Map